Tempe-based Marcus Networking is a family-operated technology and telecom business established in 2002. The company specializes in telecommunications centered on phone systems, cabling and network infrastructure.
My biggest mistake was falling into everybody else’s model, or that of my competition. What I mean by that is, in the tech industry, everybody follows a pretty simple model. I was young and gullible when I started the company and just wanted to be in that model. I thought I would just compete.
A lot of it, in the beginning, was confidence. I started off as a consultant and grew the company over time. The way that I got a lot of business was from companies that weren’t happy with their current IT providers. They would just give me their contract and say, “Can you do this a little cheaper?” And I would say, “Yes.” But I was never sticking to one particular model, or way, of doing business. I just wanted their business to grow my business.
That was my mistake. I didn’t have the confidence to say, “This is our model. This is how we do it. This is our pricing and this is why we’re better.”
It’s a matter of confidence, and I had to learn that very quickly.
I learned over the years that you shouldn’t follow everybody; you should lead by example and create your own model that works best for you, your customers and your staff.
Obviously, I know quite a few other business owners that do the same thing I do. I listen to their problems, and it seems like a lot of them never go away because they’re trying to adhere to a model that I think is dying over time. So, no one wants to evolve.
It’s a matter of confidence, and I had to learn that very quickly. It’s a matter of believing in what you can deliver to the client. It’s a matter of believing in yourself and your staff.
You have to learn to trust your staff and know that your employees who have been there for 10-15 years really have your back and want to be successful, just like you. They put in their hard work and time as well.
Follow Marcus Networking on Twitter at @MarcusNT.
Photo courtesy of Eric Marcus