Crain's Phoenix | Business news just got personal

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  • Kevin Lamar

    The Mistake: We didn’t do enough market research. When SoftScience started up, we were targeting the podiatric market, people with plantar fasciitis...

  • Jennifer Breithaupt

    The Mistake: I believed if you worked hard and had a great attitude, things would just happen for you. Early on, things worked out that way, so I...

  • Eric Greenwald

    The Mistake: I thought that in order to be successful you should manage by fear. Poor management skills can have long-term effects and can infect any...

  • Landy Labadie

    The Mistake: I wish I had known [at the beginning of my career] that yes, the guest is important, but your team is more important. I’ve noticed times...

  • Stuart Graff

    The Mistake: Focusing solely on the bottom line. In the many roles that I played over the course of my career — legal counsel, business leader,...

  • Charles Watson

    The Mistake: When I was working with our CEO around 2012, I was the vice president of franchise development for Tropical Smoothie. This was when we...

  • JP Dahdah

    The Mistake: Believing that my core values represented those of the entire company. When starting my company, I sat down and focused on the important...

  • Jacqui Sabo

    The Mistake: Inadvertently shifting the employees focus away from the customer. I thought creating a great customer experience was about writing...